The BIATCH Story
Sue Hrib, a seasoned entrepreneur with a proven track record of success, launched BIATCH tequila with a mission to empower women and give back to charities that support women's causes. After building and selling a successful consulting firm, Sue channeled her passion for community service—honed through a decade of work with the Carter Center and Usher's New Look—into reclaiming the strong female spirit “BIATCH”. BIATCH is not just about quality spirits; it's about making a meaningful impact, with a portion of proceeds dedicated to organizations that uplift and support women around the world.