BIATCH® Events

BIATCH took the stage at Pink’s 22nd Fall Women’s Empowerment Event, the launch of Little Pink Book’s next chapter as a women’s leadership development forum with Dress for Success Georgia. Our founder, Sue Hrib, joined the featured panel for an honest conversation about leading, building, and lifting each other up, and organizers called it one of the best panels they’ve ever hosted. Between leadership sessions, curated exhibitors, networking, and lunch, the room was full of women learning, leading, and showing up for one another. Exactly the kind of room BIATCH was built for.

BIATCH poured for Captain Planet Foundation’s patron party at Canoe, an intimate evening honoring the supporters who keep the Atlanta-born nonprofit’s mission moving. Guests mingled along the Chattahoochee with BIATCH in hand, raising a glass to the foundation’s work turning young people into problem solvers for the planet. A hometown cause, a hometown crowd, and a tequila that got its start right here in Atlanta.

BIATCH poured for the runway crowd at Pedram Couture's VIP reception during New Orleans Fashion Week, where couture, cocktails, and a little Southern glamour filled the room. Co-sponsored by Morrow Hospitality and the Lenora Chong Foundation, the night proved fashion and purpose look good together. Designers, tastemakers, and the city's best-dressed guests raised a glass to the collection, and New Orleans got a proper taste of a tequila made by women who do things their own way. The Big Easy knows how to throw a party, and BIATCH fit right in.

BIATCH went poolside in pink for our investor Salma and 24hrs of Love & Hip Hop: Atlanta as they celebrated their little bundle of joy with family and friends. Oversized metallic pink orbs set the scene by the water, our lip-shaped bottle held court at the bar, and pink punch with fresh citrus kept every cup full. One gorgeous mom-to-be, one very pink afternoon, and a toast to a growing family. Congratulations, Salma and 24hrs.

BIATCH was in the house for Miami Magazine's 16th Annual To Live & Dine, pouring alongside the city's top culinary talent for a night built for tasting, mingling, and living well. Miami's best restaurants, best cocktails, and best crowd shared one room, and BIATCH held her own in every glass. We were joined by our local investor, Karen Herson.

The Blonds turned 20 at New York Fashion Week and threw a party to match. More than 50 archival looks came back to the runway on Aquaria, Gigi Gorgeous, Susanne Bartsch and others, and Paris Hilton closed the show in custom crystals. The celebration moved to Nebula NYC, where BIATCH poured the cocktails and Paris raised a BIATCH Bling bottle in a toast. Icons know icons.

BIATCH raised a glass at Galore Magazine's It Girl NYFW Dinner, hosted by Editor-in-Chief Prince Chenoa to celebrate the magazine's It Girl Issue. BIATCH signature cocktails opened the night at 9:00 PM, followed by a seated dinner at 9:30 with Galore's favorite girlies gathered around the table. Fashion Week's boldest names, one very bold tequila.

BIATCH poured for the founders, designers, executives, and creatives who make up New York's most connected rooms. The latest edition of The Table Founder Series brought together an intimate dinner crowd where meaningful relationships formed naturally, welcomed with a signature margarita crafted from BIATCH Tequila and yuzu kosho cordial. Music artist fergie.baby stopped by, honest conversation flowed over cards at the table, and the night closed the way every good dinner should, with dessert and one more toast.

BIATCH poured pretty in Atlanta for Ari Fletcher's Galentine's celebration of beauty, love, and connection. The intimate affair, hosted by Fletcher's REMEDY beauty brand, transformed The Bloom Bar into a lush, candlelit red-and-floral wonderland, complete with a custom photo booth and a claw machine stocked with REMEDY lip products. BIATCH crafted the evening's specialty cocktails, including Love, REMEDY, and Ari's Kisses, served alongside a custom lip-shaped tequila bottle that matched the night's bold, feminine energy. Founder Sue Hrib called the partnership full circle, having known Fletcher since her earliest REMEDY days, when Ari filmed one of her first videos at Sue's own house. It's about being a woman, being proud to be a woman, and using our community to support one another.

BIATCH poured at Austin's biggest night for agave. Guests sampled over 100 varieties of premium tequilas and mezcals, including rare pours and custom craft cocktails, while mariachi music, live DJs, and folkloric dance performances filled Distribution Hall. Between a make-your-own spicy margarita workshop, authentic street food from local chefs, and an artisan marketplace of handcrafted goods, it was a full celebration of agave culture, and BIATCH was right in the mix.

BIATCH joined two nights of New York's celebration of agave culture. Thursday's Arte Agave Ancestral brought an intimate, sensory-driven evening of blind tasting challenges and curated culinary pairings, while Friday's Arte Agave Fiesta turned up the volume with traditional mariachi music, folkloric dancers, live art, and unlimited pours from over 100 varieties of tequila and mezcal. Two nights, two very different vibes, and BIATCH was poured through both.

BIATCH turned heads at the Hamptons' most exclusive auto affair. Presented by RAND Luxury at the Fishel estate in Bridgehampton, the Hamptons Concours showcased over $100 million in rare Ferraris, Porsches, McLarens, and Aston Martins, with proceeds benefiting the Southampton Animal Shelter Foundation. BIATCH's hot-pink Ferrari, branded top to tail, took home the "Sexiest Car" award, judged by Sex and the City's own Candace Bushnell. We're not just serving looks in a bottle, we're returning heads on the road too. Fast. Fierce. Fabulous.

BIATCH poured under the Hamptons stars for a night that saved lives with style. Held in memory of the Fishels' late daughter Melissa, a lifelong animal lover, the 4th Annual Concert for a Cause honored animal advocate Christine Evangelista, welcomed special guest Melissa Gorga, and closed with a headline performance by Robin Thicke. Guests danced the night away with the signature Rescue-rita in hand, BIATCH's own contribution to raising funds for NYC Second Chance Rescue's mission of saving large-breed dogs and animals in critical need. A beautiful sunset, unforgettable music, and a cause worth every pour.

BIATCH went lakeside for a dreamy tea party turned picnic with Bay Area Girlies and Pretty Little Picnics Bay Area. Pink drinks flowed courtesy of Before the Pour Bartending, styled table scapes came from Pretty Little Picnics, and the whole scene came together as one of those effortlessly pretty, effortlessly Instagrammable Bay Area afternoons. Amazing tequila, amazing food, immaculate vibes, one for the books.

BIATCH slipped into something festive for Real Housewives of Miami star Marysol Patton's holiday pajama party. Cast members Guerdy Abraira, Larsa Pippen, Adriana de Moura, and Stephanie Shojaee turned Patton's home into a winter wonderland in plush Print fresh sleepwear, while Bravolebrities Jill Zarin, Kate Chastain, and Galyna Saltkovska sipped signature cocktails made with BIATCH Tequila. Between the charm bar, the claw machine full of bejeweled jewelry, and a surprise visit from Santa, the night raised support for VoicesForChildren, a nonprofit for kids in foster care. Cameras rolled for the show's upcoming seventh season, and BIATCH was right there in the mix.

BIATCH took over the sand as the official tequila sponsor of Untitled Art, Miami Beach. Guests sipped the SoBe BIATCH, a specialty cocktail built on reposado tequila, dragon fruit syrup, lime, and club soda, from BIATCH's own oceanfront deck, complete with a taco bar, live music, and the label's signature crowned bottles catching the Miami sun. It was BIATCH's public unveiling on the art-world stage, and the brand made sure Miami Art Week tasted as good as it looked.

BIATCH sponsored the premiere celebration for Tokyo Stylez's star-studded We TV docuseries, Wiggin' Out with Tokyo Stylez. The famed hairstylist to the stars, known for crafting show-stopping wigs for clients like Cardi B, Trina Braxton, and Ari Fletcher, celebrated the launch of her new LA salon story with a room full of familiar faces, blending reconnections with LA friends and plenty of new ones. BIATCH poured throughout the night, because no premiere party is complete without a glass in hand before the credits roll.